I've been fascinated by Martha Stewart, who she is, what she's done and how she got there. That's why I eagerly picked up her book, The Martha Rules, when I was at Sam's Club last week.
I'm sure she's capitalizing on her increased visibility from her Apprentice Show on Wednesday nights.
Her new book, according to the jacket, is a look at how to succeed in business and is for everyone whether you're part of a start-up or work for a large company.
A cursory, surface look of the book seems to show that her business philosophy centers around being particularly sensitive and responsive to the wants and needs of customers. I will report back as I read this short tome.