Tom Walsh of Detroit Free Press interviewed about Ford on podcast
January 24, 2006
What do yesterday's announcements by Ford of a dramatic restructuring mean for the company's future? Is the Dearborn-based company struggling for its life?
In a podcast, Tom Walsh, Free Press auto columnist, talks about the challenge facing Ford. He says Ford:
- Is trying to reinvent itself.
- Find niches in the auto market.
- Change the culture at the company.
- Be more innovative.
Walsh told interviewer Mike Wendland that Ford realizes that there is a sense of urgency and that cutting costs is not enough. They have to change the way they think.
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