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Tom Walsh of Detroit Free Press interviewed about Ford on podcast

What do yesterday's announcements by Ford of a dramatic restructuring mean for the company's future?  Is the Dearborn-based company struggling for its life?

In a podcast, Tom Walsh, Free Press auto columnist, talks about the challenge facing Ford.  He says Ford:

  • Is trying to reinvent itself.
  • Find niches in the auto market.
  • Change the culture at the company.
  • Be more innovative.

Walsh told interviewer Mike Wendland that Ford realizes that there is a sense of urgency and that cutting costs is not enough.  They have to change the way they think.

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