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Churches and schools need to make use of e-mail newsletters using Jakob Nielsen guidelines

Our church does an e-mail newsletter as kind of an after-thought.  The church office has a bunch of e-mail addresses of members and interested parties and will pop out an e-note as a reminder for activities and actions needed.

It would be too easy to kind of nod and say the e-newsletter was okay and go on from there.

But check Jakob Nielsen's newsletter summarizing his latest research on how users react to e-newsletters.  Follow certain guidelines and you'll get a chunk of the audience, he says.  They still work and are worth the effort, especially if they are done right.

This is important for churches and other ministries who typically are behind the communication 8-ball. 

By the way, Nielsen is a web usability pioneer and his research is valuable for anybody with a presence on the web.

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