I just noticed this new book--The Blogging Church--by Brian Bailey--on the blog of the pastor--Mark Batterson--at the church where my son attends in Washington D.C., the National Community Church.
The pastors at my church blog and I know a lot of other pastors are thinking about it. But, I know many are quizzical about what it would accomplish and they have little idea about how to do it and what to write about. I'm going to look at this book more closely. It might help.