Michigan needs to learn a lesson from Chrysler's new customer service program
May 03, 2008
There's part of me that wonders if Chrysler's new customer service efforts are just corporate eyewash to make the public believe that it wants to listen. But, if they're really serious, the consequences of having the top executives at the car company call the people who buy their cars could be truly amazing.
A Detroit Free Press story today says that the company's top 300 executives and directors will be calling one customer a day to check their satisfaction with the company car they purchased. The goal, according to a company spokesperson, is to bring the customers closer to the company.
Just think if Michigan carried this attitude throughout its various layers of life. In Lansing, what would happen if each city council member called one constituent per day and check on that citizen's concerns about the city.
The same mindset could apply for state lawmakers. Chrysler calls their program "Customer First." Move that attitude over to any area of endeavor in the state, from schools to General Motors, and the implications could be colossal.
Tags: chrysler, general motors, customer first, michigan