Bloggers, including me, can get carried away with using too many words in a post. And we can forget about the importance of doing certain things to encourage readers to get the point of what I right.
Check out Michael Agger who writes in Slate about how he revisits the work of web usability pioneer Jakob Nielsen who describes most web readers as information foragers.
How do you read what's on the web? Word for word or do you skim?