LANSING ICE STORM: Watch and share this video of Board of Water & Light communications director
December 31, 2013
I watched for more than three hours last night as Lansing-area citizens recounted how they felt the Board of Water & Light left them down in last week's brutal ice storm. Most of the complaints centered around really botched communications.
At last night's Lansing City Council meeting, BW&L communications director Steve Serkaian was asked by MSU Journalism Prof. Bonnie Bucqueroux about the communications plan that his boss had promised to distribute the next day. It never materialized. In this video, Prof. Bucqueroux asked about the plan in a very respectful way.
Check Serkaian's response. How would you grade it? On a pass-fail basis, what would you give him? Is it time for a new communication leader at the board along with a total revamping of policy and practice?